Zoomin has been mentioned around some New Zealand weblogs quite a bit over the previous few weeks. One of the coolest mentions was from Hitwise – where Sandra Hanchard did a neat article on us – thanks Sandra! 🙂
One of our first customers has put his own mapping interface online using Zoomin Maps.
Nz Flats allows you to view your search results in either a standard text based search – or with each point plotted on our maps embedded in their site.
It’s nice to see our maps out there getting used – 3 months from hand hitting keyboard to our first customer out there for real.
Just a quick note to say that we’ve released a new version of the Zoomin System.
The best bit about this release is that we’ve got lots of features in testing and ready for deployment over the next month. We’re looking forward to building a community of New Zealanders that want to share their favourite cafes, beaches and skate spots.
Zoomin has grown again.
Tomek Piatek joined us in early December. Tomek manages our development process and is rails developer #3 at Projectx. Tomek recently worked at Weta Digital (the company that does the special effects on King Kong and Lord of the Rings). We’re very happy to have him onboard!
Ross Lin joins us from the University of Otago – where he recently completed his computer science masters. Ross has significant GIS experience and will be working on making our maps better looking and more useful.
It’s going to be a full office next week. 🙂
We’ve received a mountain of feedback over the last couple of months. Here’s a selection of our favourite feedback:
Overall a really excellent site … can’t believe it is free!!! – Ian
Great site to search for locations! I like it simple and fast. You guys
did a fantastic job – Alex
Awesome! Exactly what I was looking for and you save me a whole lot of
time and energy < Thanx – Jai
What an amazing site! I work in sales and most of our meetings are
onsite with the customer. This allows me to pinpoint the exact address
before I go out! – Dominic
I am loving the website it shows everything so clearly and has helped me a lot!! Well done everyone who helped in it 🙂 – Ben
Just found your site in NetGuide magazine and have been on a little “Tiki
Tour”. Wow, beats taking clumsy maps on a trip, It’s the poor man’s
Navman. Will tell all my friends, wish you all the best. – Kevin
Just tried searching for a few addresses. All showed with with minimal
effort, and with maximum info. Really cool. I quite like the way one can
browse right down to to house numbers… also the search that narrorws
down options in realtime on the home page. Keep it up. I’m going to
recommend the site to quite a few friends. – Indy
This is the most freaking amazing cool site i’ve ever had the pleasure to
find information easily on. You guys rock! Have forwarded it to all my
mates too – thanks heaps! I have such a tragic sense of direction, i’m
sure you’ve added hours onto my life – that is, time i won’t be making
wrong turns down dead ends and wrong streets. – Kylie
Thanks for all the encouragement. Keep the feedback coming, we are working hard at adding your suggestions to our site.
<font size=”-4″>(Geo-map courtesy of Google Analytics)</font>
ZoomIn has been running for almost 2 months and as of this morning we have served 1,924,846 maps. As you can see from the geomap, visitors have come from all corners of the globe.
We are working hard on the new version of the site. We have a bunch of exciting new features that will help you find things in your neighbourhood.
Stay tuned…
We have had a great week here at Projectx. The ZoomIn site was profiled in the Dominion Post’s Info on Monday and we have had a tidal wave of interest.
A big thank you to everyone who has sent in feedback. We really appreciate all of your suggestions and support. We are in the process of responding to all of your feedback. Please bear with us until we answer your queries.
I had at look the Zoomin stats on the weekend. I noticed something really interesting about our some of the hits that resulted from users search engine requests.
20% of searches coming from Google were users looking for maps of one of the main centres in NZ. ie. Auckland, Wellington, Christchurch, Dunedin or Hamilton.
And a whopping 80% of the Google searches on the site were users looking for small towns or exact addresses. eg. Hokitika, loft place kumeu, or Tyne Street Invercargill.
This is an example of the Long tail in action. (The “Long tail” is a concept that descibes the value of catering to niche markets.) This reinforces the value of Zoomin to users by providing street addresses for the entire country. I believe that the long tail phenomenon will become more prominent as the search engines index our site right down to street address level. ie. 25 Marion Street Wellington
Zoomin has been profiled in this mornings Dominion Post’s InfoTech section. (Dominion post is Wellington’s daily newspaper)
Our story “Start-up intent on mapping our future” was one of the lead stories for this week edition.
Thanks to Tom Pullar-Strecker and the Dominion Post for the article.
Zoomin.co.nz is a interactive street map site for New Zealand. Now you can find any address in the country from Cape Reinga to the Bluff.
We’d love to hear your feedback, tell us what you think of Zoomin.co.nz.