The long tail emerges…
I had at look the Zoomin stats on the weekend. I noticed something really interesting about our some of the hits that resulted from users search engine requests.
20% of searches coming from Google were users looking for maps of one of the main centres in NZ. ie. Auckland, Wellington, Christchurch, Dunedin or Hamilton.
And a whopping 80% of the Google searches on the site were users looking for small towns or exact addresses. eg. Hokitika, loft place kumeu, or Tyne Street Invercargill.
This is an example of the Long tail in action. (The “Long tail” is a concept that descibes the value of catering to niche markets.) This reinforces the value of Zoomin to users by providing street addresses for the entire country. I believe that the long tail phenomenon will become more prominent as the search engines index our site right down to street address level. ie. 25 Marion Street Wellington