<font size=”-4″>(Geo-map courtesy of Google Analytics)</font>
ZoomIn has been running for almost 2 months and as of this morning we have served 1,924,846 maps. As you can see from the geomap, visitors have come from all corners of the globe.
We are working hard on the new version of the site. We have a bunch of exciting new features that will help you find things in your neighbourhood.
Stay tuned…
We have received feedback from our users saying that they can’t access the ZoomIn site over the last couple of days. We have traced the problem to a subset of our customers that are using Telstra Clear or Paradise as their ISP.
We have spoken with Telstra Clear and they informed us that they are having problems with their DNS servers. Check out Telstra Clear’s Network Status page
The message on the Telstra site states:
Some business and residential customers on dialup and high speed internet(ADSL) will be experiencing
authentication and browsing issues. We apologise for the inconvenience.
Hopefully, they will resolve the problem quickly, so you can access the ZoomIn site.
We have had a great week here at Projectx. The ZoomIn site was profiled in the Dominion Post’s Info on Monday and we have had a tidal wave of interest.
A big thank you to everyone who has sent in feedback. We really appreciate all of your suggestions and support. We are in the process of responding to all of your feedback. Please bear with us until we answer your queries.
I had at look the Zoomin stats on the weekend. I noticed something really interesting about our some of the hits that resulted from users search engine requests.
20% of searches coming from Google were users looking for maps of one of the main centres in NZ. ie. Auckland, Wellington, Christchurch, Dunedin or Hamilton.
And a whopping 80% of the Google searches on the site were users looking for small towns or exact addresses. eg. Hokitika, loft place kumeu, or Tyne Street Invercargill.
This is an example of the Long tail in action. (The “Long tail” is a concept that descibes the value of catering to niche markets.) This reinforces the value of Zoomin to users by providing street addresses for the entire country. I believe that the long tail phenomenon will become more prominent as the search engines index our site right down to street address level. ie. 25 Marion Street Wellington
Zoomin has been profiled in this mornings Dominion Post’s InfoTech section. (Dominion post is Wellington’s daily newspaper)
Our story “Start-up intent on mapping our future” was one of the lead stories for this week edition.
Thanks to Tom Pullar-Strecker and the Dominion Post for the article.
At Zoomin, we’re using some ajax autocompletion when people enter their search terms.
One of the biggest benefits we’ve found so far is that autocompletion reduces the number of misspelled streets – because as people start to type the name of the street they’re looking for – the street appears below. It also helps if you don’t know if it’s featherston street or featherston road.
Zoomin.co.nz is a interactive street map site for New Zealand. Now you can find any address in the country from Cape Reinga to the Bluff.
We’d love to hear your feedback, tell us what you think of Zoomin.co.nz.
We’re working hard on polishing up our streetmapping site for public release. Any day now.
Having spent the last week in Creative HQ – I’ve come to meet a few of the residents and former residents.
Silverstripe sells a world-class web content management system. It’s been in development for about 5 years now – these guys started doing “web 2.0” stuff before JB coined the phrase. Super easy-to-use, powerful, extensible and with an awesome AJAX-ed administration console.
Spikefin are former residents of the incubator – they wrote the software that runs the local Hell Pizza franchises. It’s an end-to-end ordering, backoffice and point-of-sale system for modern businesses.
We’re proud to announce that we’ve been accepted into Wellingtons premier business incubator CreativeHQ.
We’ll be moving on down there this weekend. Just in time for the release of our new streetmapping site…
Drumroll please!