Search as Locator Entry
Jakob Nielsen has just written an article on location finders. The article outlines some behaviour changes of users in finding locations over the years.
The lastest research has found…
It’s still striking that 73% of users went to a search engine (mainly Google) when we asked them to find a nearby location for a specific company. Only 13% went straight to that company’s own website, while the remaining 13% went to a dedicated mapping service.
Given this changing behavior, we now have guidelines for search engine optimization (SEO) for the locator.
We’ve focused on making ZoomIn SEO friendly from day one so that businesses can be easily found. We constantly tune our system to ensure that we’re at the top the list for a result.
This re-inforces the need for businesses to make sure that their locations are being “found”, using ZoomIn is a good way to make sure that happens!