Joost, the future of television???

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I downloaded Joost a couple of days ago. In short, its amazing. The streaming is very impressive (even on my clunky xtra broadband) and the interface is really fluid. Kudos to the Joost Team for a really polished beta version.

From my first look, the only thing that needs to be improved is the content. The selection of channels is similar to the “bundled” channels on sky / cable. eg. Fifth gear, national geographic, food channel, fight channel. It obvious that Joost is going to be huge and more channels will be added as it starts to gain momentum.

Advertisers must be licking their lips, TV advertising with web precision. It will be interesting to see how much Joost will tap into demographics and viewing behaviour to offer more targeted ads.
Definitely interesting times ahead.

Some Pics:

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Hmmm, now we have a reason for better broadband . Go Rod !

Update: For some reason, I have no invites 🙁 Once, I get them then I’ll offer them out or put them up on Trade Me 😉

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