Google now giving priority to fast ads
Its official, Google are now giving priority to faster sites. (As mentioned a month ago) Slow sites risk their “Quality” score being reduced.
So its important to Google….
Larry and Sergey, articulated this philosophy in Ten things Google has found to be true. One of these principles is “Fast is better than slow.” We’ve found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly.
So here’s the rub.
Starting today, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids).
Now that your Google ads monies at risk, there’s never better a time to speed up your pages.