Entrepreneurial Proverbs
I recently found this article on entrepreneurship by Marc Hedlund – O’Reilly’s entrepreneur in residence. Its a great article on some of the key things to remember when you creating and building a new business.
I have a couple of pearls of wisdom that I would add to Mark’s list
Explain your idea using stories – Its easy to explain why your idea is smarter, faster and better than anything else on the market. Unless you can get people to relate to your idea, its worth nothing. Its better to explain how you can make their life better by using your product or service that’s important.
Use PR to help launch idea – Don’t underestimate the power of PR to help your cause. Blogs help you get infront of the market early adopters. PR can help you get into front of the main stream. A timely newapaper article or radio interview do wonders to help get your idea into the minds of your target audience.
John
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