ProjectX Blog

Archive for April, 2008

Upgraded to WordPress 2.5

Friday, April 11th, 2008

Just upgraded our ProjectX blog to wordpress 2.5. It was amazing easy to upgrade and instructions are really comprehensive. So far, I really like the backend . They have really improved the whole interface. Most actions that I want to do are now within the first screen roll.

Nice work to the WordPress team.

Posted in All Posts | 1 Comment »

Know your web metrics – Bounce Rate

Thursday, April 10th, 2008

Recently, we’re looking at Google Analytics and we found that the bounce rate for one of our important pages had crept up to 50%. 🙁
Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from that page) – the stat helps to determine the quality of the page.

twins with clomid

Initially, we were a little perplexed and even arrogant when we were trying to figure out why people were exiting immediately. We started asking ourselves some questions…

Whats wrong with page?
Why aren’t the user getting it?
Does the page match what the users expected to see?
What information do the users expect to see?

Then we started to look at which pages the users were coming from, then it became clear that we’d mucked up the task flow of this particular action. We made some changes to the our task flow and the result were immediate and dramatic.

We had a 5 times improvement across those pages on the site it dropped from over 50% to 9% . And we’ve noticed 100% improvement in time on site as a result.

I can recommend that some analysis of your key metrics, can help you analyse whats working and whats not working on your site.

Posted in ZoomIn | 2 Comments »

Want to run java on an iPhone ?

Thursday, April 10th, 2008

Mobile development wizards Innaworks have just released alcheMo for iPhone .

nolvadex side effects

alcheMo for iPhone is designed for simultaneous Java ME and iPhone development. Initially targeted at game publishers, alcheMo for iPhone is fully automated and designed to instantly port a standard Java Platform, Micro Edition (Java ME) mobile game to iPhone and iPod touch without the need for further manual adjustments.

Will be handy for those companies that are wanting to port their Java apps to iPhone.

Update: Article in ComputerWorld – Kiwi developer ports Java games to iPhone

Posted in Technology | No Comments »

Fire and Motion – a simple concept in Business Strategy

Thursday, April 10th, 2008

Joel Sposky talks about business strategy and compares it a simple concept that he learned in the army – Fire and Motion.

Here is how it works. You fire at the enemy. That’s the fire part. And you move forward at the same time. That’s the motion. Get it?

You’re firing because then your enemy has to take cover. He can’t fire back at you when he’s cowering behind a wall. But firing is not enough. You also have to move forward, or you won’t make any progress.

Its all sounds all pretty standard stuff. When you start to think about the parallels in the business world that it start to really hit home.

If you look at a competitive market, the successful company is always the one setting the agenda and forcing competitors to match it.

If you’re constantly looking at matching your competitor’s features, thats equivalent to firing at the where your enemy was, not at where they are or where they are going.

Joel offers some insight on how to break this cycle.

The good news is that this isn’t terribly difficult: Instead of paying attention to what your competitors are doing, start reading your customer feedback e-mail personally.

…

Rest assured that your customers are already trying to tell you that this opportunity exists, if you’ll only listen.“

And finally here’s a quote from the ice hockey legend Wayne Gretzky that sums up what business strategy should be about.

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