Google to penalise adwords ranking for slow loading webpages
Why does web performance matter????
Google has announced that it will start adding page load times into formula for ad ranking. They say that it may have an effect on your keyword score.
Here’s what Google says about why they are making the change.
Why are we doing this?
Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.
There is more information at the adwords help center.
June 19th, 2008 at 10:03 pm
[…] official, Google are now giving priority to faster sites. (As mentioned a month ago) Slow sites risk their “Quality” score being […]