The power of facebook – the real numbers
NZ has 250,760 users – 71,600 male (28.55%) and 179,160 female (71.45%) ! Women outnumber men more than 2 to 1!
Looking at those numbers I would guess that we have a lot of ex-pats still calling NZ home. That’s a lot of people using face book! If what they say is true that more than 50% of facebookers log on once a day. That should put it squarely behind Trade me in terms of visits (althought bebo is more popular in NZ than facebook).
So if you’re looking for a captive NZ audience, then launching a facebook app to that audience is very very appealing. I’m not convinced that people pay any attention to the advertising!