Archive for July, 2007

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Tale of two commercials

Friday, July 27th, 2007

n95ad.jpgiphone.jpg

Mauricio had just posted about the ads for Nokia N95 , now compare those ads for the iPhone. Which one is going to be more effective ???

Apparently, there are only 12 types of commercials.(iPhone is a “Demo” and the N95 is a “parody”.) Who knew ?!?

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Smaps – 1 year old today

Friday, July 27th, 2007

smaps1.jpg

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Customer behaviour on eBay => tips for Trade Me users

Tuesday, July 24th, 2007

Seth Godin has just posted about an article on Customer Behaviour on eBay.

Key findings:

  • More than 43% of people bid more than the “Buy Now” price.
  • Buyers are attracted to lower start prices. (Even when shipping is extra.)
  • Bidding strategy is mixed, timing is key to get final bids for an auction.

I would like to add some basic observations from my previous auction experiences:

  • Looking for bargains, search for “mis-spelled” items. Sometimes you’ll get get a bargain as people can’t find it.
  • Do some research on your sellers. High ratings doesn’t necessarily mean good service.
  • If a seller is using western union as a payment then its a scam.
  • If you’re unsure about the seller, use safe trader or paypal.

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Venture Hacks

Friday, July 20th, 2007



Just discovered the Venture Hacks blog on venture capital, from a response to Paul Graham’s essay on “The Equity Equation”.

It has some great advice on

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Links…

Friday, July 20th, 2007

Business

Tech / Design

Stuff

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