Yahoo's approach to combat phishing

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I was logging onto flickr this morning when I noticed that Yahoo has developed a simple approach to combat phishing.

Yahoo has added a user created seal that is unique for each user. (See the example above)
This looks like a simple way to ensure that a user is logging on a real yahoo page. (Note: It saves a cookie onto your computer, so you won’t see it if you log onto a yahoo service from another computer.)

Nice work Yahoo!