ProjectX Technology

Hooray…

We have finally incorporated the company.

On thursday afternoon we signed on the line and had Projectx Ltd incorporated. Sealed with a solemn handshake – the race is now officially on….

There are some great articles available at changethis.com. I just love Changethis, because it provides a Reader Digest version of new ideas and best of all its free!

• Josh Kaufman’s “Personal MBA.”
• Crystal King’s “Critical Thinking for Managers”.
• Rajesh Setty’s “25 Ways to Distinguish yourself”.
• Tom Peter’s “PSF is Everything”.

Here’s my top 10 favourite manifestos so far:

1. Seth Godin’s “Bootstrappers Bible” – This article rekindled my entrepreneurial passion
2. Guy Kawasaki’s “Art of the Start” – The ultimate guide to starting anything.
3. Hugh Macleod’s “Hughtrain” – Hugh’s version of the cluetrain manifesto – Both articles are a real world look at marketing
4. Malcolm Galdwell’s “Talent Myth” – An insightful look at why getting talent might not solve all your problems.
5. Chris Anderson’s “The Long Tail” – A summary of his famous Long Tail article in Wired magazine.
6. Hugh Macleod’s “How to be Creative” – A fresh look at how to tap your own creativity.
7. Scott Berkun’s “Why Smart People Defend Bad Ideas” – Finally someone is telling like it is.
8. Seth godin’s “Do Less” – Why you need to focus.
9. Scott Berkun’s “How to manage Smart People” – Great tips for getting the best our of your stars.
10. Craig Newmark’s “Why Craigslist Works” – Some background information on one of the best sites on the net.

Just been reading an interesting article from the Register outlining how Ebay is looking into integrate Skype into their business. Its amazing that they see it as a lead generation tool for businesses.

I’m not sure if its worth $2B, especially once the telco’s around the world change their pricing models to integrate VOIP technology. I suppose the price was inflated by the other interested parties ie. Yahoo, Google, News corp etc.

I guess only time will tell….

I spent a bit of this afternoon setting up the Projectx website. Some of the technologies we used:

The Typo Weblogging system

One of the great things about Typo is that it has support for static pages – so you can use it as a basic Content Management System (CMS). This means we can host both our company website and weblog with one software package.

And the best bit? Typo uses Ruby on Rails.

XHTML and CSS

I’ve been a fan of CSS based design for a long time. Using CSS the layout instructions for projectx.co.nz are only 100 lines of code. It helps that Typo outputs clean xhtml markup.

Hosting

We host all our sites on Linux and use Subversion to manage deployment. Because we’re using Ruby for most of our web applications – we use Lighttpd, a fast and modern webserver that works well for hosting applications on FastCGI.

Ruby, Lighttpd, Linux and Postgresql. It’s the LAMP stack for Web 2.0 companies.

I was using one of the local job sites the other day.

I entered Usability into the search box as one of the keywords. To my surprise the results were returning matches to the word “use”. I wasn’t interest in any those matches, just in the word “usability”. I tried putting the word within quotes, but that made no difference to the results. That’s so wrong!

Hmmm… I know stemming is a powerful part of search technology, but you need to rank the results properly. I think it would have been better a list of alternative matches – like Google’s “Did you mean….” technology.

On a related note, here is a really good report from 37 signals on the search capability of several US ecommerce sites. It provides some great insight on what is important when building search technology. Enjoy.